A two-day online menopause summit, the product that monetises it, and what the model returns at scale.
Three quarters of women in menopause are not treated.
Not undiagnosed. Symptomatic, aware, and not receiving care. Most primary care physicians receive very little menopause training, which is a curriculum problem rather than a scandal, and it means the burden of the conversation lands on the patient.
The gap is not information. Free information is abundant and the category is saturated with it. The gap is access and advocacy: finding a clinician who has actually trained in this, and knowing what to ask inside a twelve-minute appointment.
The gap is non-clinical, which means it can be served by a publisher rather than a provider. That is the whole business, and it is the reason a host without a medical credential is the right person to build it.
Forty-two to fifty-eight. Working, often senior, frequently managing a household and ageing parents at the same time. Something changed two or three years ago and has been getting worse: sleep, memory, temper, joints, weight, libido, or all of them at once.
She has already done the research. She has read the articles, watched the videos, taken the quizzes and probably follows two or three menopause accounts. She is information-rich and treatment-poor.
She has usually raised it with a doctor at least once and left with less than she hoped for. That appointment is the emotional centre of this market, and almost nobody is selling into it.
She does not need to be convinced that menopause is real or that it is affecting her. Persuasion is not the job. The job is being specific enough that she believes we know something she does not. That is why the summit leads with clinicians and not with a host.
Two days, online, 24 sessions across 12 clinicians. Free to register, free to watch live in a 48-hour window, then the replays close. Live three or four times a year with an evergreen replay funnel in between.
Amy Simon hosts. Twenty years as a television host and spokesperson. She convenes, frames and asks the question the audience is thinking. She is not a clinician, does not present as one, and gives no medical guidance at any point. The speakers carry the medicine; she carries the room.
No outcome claims anywhere. No diagnosis, no hormone or dosage recommendations, no supplement claims. Every speaker is introduced with credentials and affiliation, and commercial interests are disclosed on screen. Advertising is framed at the category, never at the reader, because health status is a protected attribute under Meta's 2026 rules.
Everything below is non-clinical by design. The speakers carry the medicine. What we sell is access, organisation and preparation, which is exactly what the untreated three quarters are missing.
| Position | Product | Price | Job |
|---|---|---|---|
| Free | Summit registration48 hours of live access | $0 | The audience |
| Core | All-Access PassRecordings plus the four tools below | $147 | The revenue |
| Bump | Membership, 7-day trialA single yes or no, never a menu | $0 then $29/mo | The compounding asset |
| Upsell 1 | The Advocacy IntensiveThe appointment system in depth, plus provider matching | $197 | Solves what the pass creates |
| Downsell | Appointment Kit standalone | $67 | Lighter vehicle, same desire |
| Upsell 2 | Annual membership plus both courses | $497 | Converts recurring into cash |
| Back end | Group programme, 12 weeksNon-clinical. Capacity-limited by design | $2,500 | Never the engine |
| Partner | Telehealth, labs and provider referrals | rev share | Potentially the largest line |
The summit creates a specific problem, and the pass is built to solve exactly it: she has heard twelve clinicians say forty things and has no idea what to do on Monday.
| # | Component | Why it earns the price |
|---|---|---|
| 1 | All 24 sessions, permanentlyVideo, audio, searchable transcripts | Audio because she listens while walking. Transcripts because she searches one phrase at 2am |
| 2 | Symptom-to-Session Index | 60-plus symptoms mapped to the exact session and timestamp. She never watches 20 hours, she watches the 11 minutes about her thing |
| 3 | The Appointment Kit | How to find a clinician with real menopause training, what to bring, the questions that work in 12 minutes, what to do when dismissed |
| 4 | Twelve speaker bonuses | One asset from each clinician. Stacking speaker bonuses is the highest-leverage lever on pass conversion |
| 5 | The 90-Day Tracker | She walks into the next appointment with data instead of adjectives |
| 6 | The Explainer | Two pages for a husband, an adult child or a manager |
| 7 | Provider directory | Menopause-certified clinicians, searchable. Also the natural home of the referral relationship |
They are what make this a product rather than a video library, and they are what makes $147 defensible without a single medical claim. Anyone can sell recordings. Almost nobody is selling the bridge between watching and being treated.
One decision beyond the purchase, ever: the pass, plus a yes or no on the membership trial. The order form asks nothing else.
The All-Access Pass is the business. It produces roughly seven times what the high-ticket programme does. Every instinct carried over from a coaching funnel is wrong here, and that inversion is precisely why a host without a medical credential can build it: the item that makes the money requires none.
The pass exists because the summit creates a specific problem. She has just heard twelve clinicians say forty things and has no idea what to do on Monday. Twenty hours of excellent content is not a plan. The pass is the layer between information and treatment: every session permanently, a symptom-to-session index, an appointment kit, twelve speaker bonuses and a ninety-day tracker.
The cleanest way to hold this business in your head. Everything reduces to one question: what can we afford to pay for a woman to register?
| Scenario | Revenue per registrant | Max CPL we can pay | Actual CPL | Margin per registrant |
|---|---|---|---|---|
| Conservative | $6.93 | $4.32 | $7.00 | ($2.67) |
| Base | $12.13 | $9.01 | $5.00 | $4.01 |
| Optimistic | $20.03 | $16.08 | $5.00 | $11.08 |
In the base case we can pay up to $9.01 for a registration and still break even. If real CPL lands at $5 we make four dollars a head at any volume we can buy. If it lands above nine, nothing else in this document matters.
| Conservative | Base (live) | Optimistic | |
|---|---|---|---|
| CPL / pass conversion | $7 / 3% | $5 / 5% | $5 / 7% |
| All-access pass | $381,000 | $735,000 | $1,379,000 |
| Bump and course upsell | $99,030 | $165,050 | $231,070 |
| Group programme | $103,125 | $103,125 | $103,125 |
| Membership | $50,000 | $50,000 | $50,000 |
| Partner and affiliate | $40,000 | $100,000 | $180,000 |
| Sponsorship | $20,000 | $60,000 | $60,000 |
| Revenue | $693,155 | $1,213,175 | $2,003,195 |
| Ad spend | ($700,000) | ($500,000) | ($500,000) |
| All other cost | ($260,532) | ($311,814) | ($395,477) |
| Net | ($267,377) | ||
| Net | $401,361 | $1,107,718 |
A live summit cannot run monthly. Speakers will not re-record and the audience depletes. Three or four live events a year with evergreen replays between, and evergreen converts at roughly 60 to 70% of live.
| Months | Net each | Total | |
|---|---|---|---|
| Live summit months | 3 | $401,361 | $1,204,083 |
| Evergreen months | 9 | $103,232 | $929,088 |
| Year one at full volume | 12 | $2,133,171 |
Roughly $12.6M revenue and $2.1M net, about $178,000 a month blended. Not $400,000. Anyone quoting the live-month figure as a run rate is quoting a peak.
| CPL | Pass 3% | Pass 5% | Pass 7% |
|---|---|---|---|
| $5 | +$85K | +$401K | +$1,108K |
| $6 | ($15K) | +$301K | +$1,008K |
| $7 | ($267K) | +$201K | +$908K |
Registrant CPL and pass conversion. At $7 and 3% the model loses a quarter of a million dollars a month. At $5 and 5% it makes four hundred thousand. Same traffic, same product, same team.
100,000 a month is probably above the efficient frontier. Half a million dollars a month against women 45 to 60 on Meta is a large share of that inventory and CPL climbs as you take more of it. Ramp 30K, then 60K, then toward 100K, watching CPL at each step.
The category is consolidating rather than emerging. Midi Health has raised $250M, The 'Pause Life reached $43M in revenue, and its founder is now Chief AgeWell Officer at Midi. The summit format sidesteps the authority contest, because a convener is not competing with a clinician. It does not sidestep the traffic auction.
Those same funded companies are in a customer land grab. A warm audience of 100,000 women aged 45 to 60 a month is exactly what they pay to acquire. Partner revenue is modelled at $100K a month and could plausibly be the largest line on the sheet, at close to pure margin. It should be negotiated before spend scales, not after, because partner economics determine what CPL the model can afford.
| Phase | What happens | Gate |
|---|---|---|
| Months 1–2 | Speaker recruitment and capture. Offer assets built: index, Appointment Kit, tracker. Pages finished. CPL test runs here | CPL under $9 or we stop |
| Month 3 | Summit one, live. Small paid spend, real pass conversion measured for the first time | Pass conversion at or above 3% |
| Months 4–6 | Evergreen replay funnel. Scale spend 30K then 60K registrants. Partner deals negotiated. Membership starts compounding | Margin per registrant holds as volume rises |
| Month 7 | Summit two, with the first summit's data behind the creative | — |
| Months 8–10 | Push toward 100K a month. Group programme opens. Sponsorship sold against proven audience numbers | CPL at 100K volume |
| Months 11–12 | Summits three and four. Full year of data, and a real decision about year two | — |
The conservative case loses $267,000 a month at full volume. That outcome is only reachable by scaling past a failed gate. The gates exist so that the worst realistic outcome is a wasted quarter rather than a wasted year.
| Who | Owns | Does not own |
|---|---|---|
| Amy | Hosting, on-camera, the interviews, the brand voice | Any medical guidance, at any point, in any asset |
| The studio | Live production, speaker capture, the edit into 24 evergreen sessions, transcripts, creative production | Offer design, traffic buying |
| CliqueTech | Offer and funnel, pages, order forms, traffic, tracking, email, compliance review | Clinical content |
| Speakers | All clinical content, presented under their own credentials | Product pitches from the stage |
The division matters legally as well as operationally. The line between a publisher and a provider is what keeps this business clean, and it holds only if the clinical content stays entirely with credentialed speakers.
Built, live and reviewable now:
Speaker photographs on the registration page are deliberately empty labelled slots rather than stock faces, because the roster is not confirmed and inventing headshots for real clinicians would be a fabrication. Dates, timezone and speaker names are marked as placeholders for the same reason.
The registration page and the pass sales page exist and are live for review. The market research, the product definition and the full model are documented. What does not exist is the traffic data, and that is the only thing standing between this brief and a decision.